Mailed Greeting Cards are a Great Personal Touch

Sending personal notes and cards is a great way to stay in touch and build critical work/life relationships. Clients, collectors, business associates, and family will all appreciate the fact that you took the time to send a card. E-cards are nice, and I use them also, but I love it when I get a card in the mail. I remember it, and the person who sent it.

That does not mean you need to spend hours shopping for greeting cards and standing in line at the post office to buy postage. You can buy cards and postage online and have them at the ready. Another easy way is to use a service like Send Out Cards, where you can send a snail mail card and never leave your computer. You can even use your own handwriting after uploading a sample.

Greeting cards are waaayyyy cheaper bought in bulk or ordered online through a service. When you send a card from an online service the cost is about a dollar plus postage. For cards you have and send out yourself, see the cards in the image above. They are so dimensional and are made from nice thick paper with lots of sparkles and cutouts. I got 30 of them for $24 at Amazon. That’s $.80 each, much less than the three or four dollars I’d pay at the store, not to mention it took me about ten minutes to order them and they showed up on my doorstep a couple days later. I do have an Amazon Prime account, well worth the yearly fee for free two-day shipping (for us, because we buy a lot of things online). Just check the non-Prime prices where you might pay shipping for the best deal.

Here are some useful links:  
Buy stamps online from the post office  
The cards at Amazon
Send Out Cards online service

How to Get Better Results From Tech Support

I get dozens of questions weekly about "how to" do this or that on a computer or online, and I love it when I get compliments on my communication skills by people who express frustration with the other tech support people they contact for help. I thank them for the compliment and often say, "Well, I'm a geek with social skills."  It's meant to be humorous and to ease their frustration a bit and also acknowledge that trying to communicate with tech support can be very challenging.  It seems like they speak a different language, and in reality they do. Their world has a different vocabulary and concepts than ours.

Being a support person myself, I've been on both ends of the conundrum. You may not understand what tech support is telling you, and they often don't understand you either.

Here are some tips to that will help you smooth out the tech support communication process:

• Be prepared before calling.
  Write it down. When did the issue begin? What were you doing? Has it happened before? Did anything else happen at the same time?
  What have you done so far to try and fix it?
  Know your computer operating system version and software versions: "I'm on a Mac running Mavericks."  "I'm on a PC with Windows 8 and Word 2011." "I'm using a current version of Safari to view your website..."
• Try Google to find answers and/or clarify your thoughts.
  Surprisingly, I often find great answers from a Google search. Even if you don't find an answer, it will help you clarify the issue and get a better result if do call tech support.
• Speak clearly and slowly.
  Please remember that you’re speaking with a skilled individual (not a five year old).
• Give specifics.
  They can’t read your mind. Saying, “That thing on my screen is broken” won’t help them understand what you mean. Dig deeper and use complete sentences with specific references: “When I click the icon to start Word, I get an error message that says ‘File not found.’”
• Use THEIR terminology, not yours.
  That means figuring out what the darned thing is really called. It’s not “a picture of a W,” it’s an “icon to start Word.” Again, Google can help you here. Do some searching and you'll probably find the terminology you need to describe what you're talking about. 
• Repeat back/summarize what they tell you to make sure you understand.
  “So, you are telling me that…”
• Be nice. Don’t yell.
  It’s not their fault, they are trying to help you, and if you’re frustrated take some responsibility and communicate better. Very often when you do better, they will too.
• Ask for a senior tech or supervisor if you're just not getting anywhere.
  First line tech support people often have general knowledge of common issues, but their knowledge only goes so far. Sometimes, despite their best efforts, the person you are speaking with simply won't be able help you or can't communicate clearly enough for you to understand. It's OK to ask to speak to a senior tech or supervisor.
• Document the conversation.
  Write down the person’s name. Is there a support ticket number? If you're doing an online chat, keep a copy (copy/paste) so you have their information for later use.
• Thank them for trying to help you.
  Most tech support people really do care and want to help. They are doing their best. Acknowledge their efforts and thank them for their time.

Use these tips for a better result when you ask support for help. For example, I recently spent many days communicating with support for a website company. Their online system was having issues, and in the end it caused me days of extra work. I helped them by providing detailed documentation of the issues, which made their job of trying to fix it a lot easier. Then, several of their employees offered to help me with my extra work on their days off!  :-DI'm just sayin'.

The Best Thing I Ever Learned (from Jonathan Ive of Apple)

"For us it's all about refining and refining utill it seems like there's nothing between the user and the content they are interacting with." ~ Jonathan Ive of Apple (designer of the iMac, iPhone and iPad)

Doyou ever read something and have one of those "Ah ha!" moments?  I did when I read those words. I just about jumped out of my chair.  "That's IT, that's IT!!!" I said out loud.  And I knew that I just had to tell you about it.

I mean, I can go on for days about all the wonderful services we provide, but from a marketing perspecitve that doesn't help you really truly "get" what we're all about here at Sagara Development and most importantly,  how you benefit from that. Because if you don't see the benefits of working with us, why would you? And I certainly spend enough time saying to clients, "Swell, that's a nice FEATURES list you got there on your website but what's in it for your customer? How do THEY benefit?"  So...I'm taking my own advice and writing you about it.

Anyway, what Jonathan Ive said, that's really what we aim to do for you. That's how we create that "time and space" I talk about. I want your business to be sooooo smooth and refined that your clients and customers feel no resistance when they interact with you, your website, your marketing, your products and services. I want your clients and customers to feel so damn good when they visit your website, read your brochure, email you, whatever, that they can't hardly stand to be without you.

So, yeah, we do lots of websites and website updates. We manage shopping carts and databases. We create marketing materials, write e-newsletters and deploy them, and all kinds of groovy things that help your business run better and free up time for you to focus on what you really want. But all that is really FEATURES, lists of things we do and offer.  WHY we offer all that, and the reason we're here is that we really want to do is help you be so fricken successful that you jump for joy and experience the benefits I talk about on the website:

• Experience less stress, more time, and a huge sense of relief.
• Shape your life for your happiness and get what you most want.
• Be more energetic and productive.
• Be more profitable.
• Experience lots of JOY!

If you are already a client, how can we help you more and better so you're jumping for joy?  If you're not yet a client, how can we make it so that you are?