What Marketing Can - and Cannot - Do For You

Your website and other marketing help you build relationships and be remembered, and they help you sell your products and services. How?

• By providing information about you and your business, and helping you maintain your "brand.” Just like artists have a signature style for their art, your marketing signature style is your brand and it’s critical to your success.
 
• Your website provides information and images for your products and services. It’s the place where people can begin to know you, contact you, and where they can buy from you or contact you about buying.

• Other online marketing and social media like Twitter, Facebook and LinkedIn help build relationships and keep you and your information available to as many people as possible.  Social media does not replace your own website and other marketing efforts, it supplements it.  

•    Online marketing is very flexible, and it's also trackable, which means that you can get critical statistics so you can put your time and money into what's actually working for you instead of just guessing.

•    Other marketing, like in-person events, business cards, postcards, and brochures also work for you and support your online efforts.  Printed materials are something you can carry around with you, or to send in the mail. They're a great compliment to your online marketing.


What all this CANNOT do for you is REPLACE YOU!

You can't just put up a website, or Twitter, or hand out postcards and expect to have sales. Online and printed marketing cannot replace personal relationships, the relationships you have with people who will come to be your clients/customers.

That means you’ll have to spend time connecting with people and building relationships, both online and in person. As they come to know you, your business will grow!

All my best to you and yours!