Groovy enhancements to PayPal and Constant Contact

For those of you who use PayPal or Constant Contact, this is to let you know that they've both had major updates with some really useful features that will make your marketing efforts easier and more effective:

PayPal:
Still my favorite for online payments. I used to have a merchant account, but after tracking fees over six months compared to PayPal, I cancelled it. PayPal was 50% cheaper. Granted, some of you need the whole merchant account/big old shopping cart thing. But for those without a lot of products, or who are service businesses, PayPal is great. Not sure which you need?  Call me.

NEW: Their checkout process has been vastly improved. Here's how it looks:

I love that I can see the order summary along with the payment screen. There is room for a nice big company logo and a customizable border. It all makes for a more consistent and better branded experience for your clients/customers.

If you use PayPal and want to customize the checkout page, ask me to do it, or, go here:  https://www.paypal-marketing.com/emarketing/allnewcheckout/index.page

Constant Contact

Still great after all these years, and now with a super easy to use interface and stats on your social media.

Here's an image of the new menu bar. It floats above whatever you're working on and I love it. I'm doing a lot less scrolling and clicking. Whew!



Another floating toolbar that's been updated makes it easy to add images, link to documents, add linked social media icons, and even give your readers PayPal and amazon.com purchasing option.

Another great new feature is their social media stats. They always have great stats, right down to knowing exactly who on your list opened your email and what links they clicked on.

Now, you can leverage your social media efforts on Twitter, Facebook and LinkedIn by sharing your Constant Contact content and tracking your success. You can add social media links to your email broadcast, add Share and Like buttons to your emails, tweet your email right to Twitter from within Constant Contact, and see how how many people shared or tweeted your message. Your Facebook fans can join your mailing list without leaving Facebook, and you can also see the number of page views your email generated.

This all gives you valuable data on how your email campaign has boosted your social media and email marketing efforts.

You learn more about it at http://www.constantcontact.com/socialmedia, or, give a call or email if you want some help with this.

 Have an awesome weekend!