Sagara Development LLC

"SEO" (Search Engine Optimization) is something every client we have asks us about. It really just means doing stuff to your website and tailoring your online marketing to get better results in search engines, so your prospective customers find you first.

SEO can involve many things, from simple to advanced techniques, but for any business it starts with constructing a website that is "search engine friendly" so that you end up at or near the top of the search results. 

I'm not an SEO expert, far from it. I DO create template-based websites that are very search engine friendly and that work very well for our clients, and it's a great start. Of course, once they start to grow and prosper (with our help, natch) they can then start pursuing SEO at a higher level.  

But for those of you now competing with a lot of other companies, who have products and services that people are searching for with general search terms (like, books, fine art prints, career coaching, or accounting), you'll need an expert to help you if you are relying on your website and online marketing efforts to fuel your business. Sure, you could try to do it yourself and after hours (and hours) of learning and research and many more hours doing things like search phrase research, SEO writing and editing, link building, directory submissions, and measurement and analysis to give you the best results and then repeating it all next month, and the month after that, and the month after that ...

Oh wait, now you're becoming an SEO expert and not running your business.  See what I mean? Remember about "opportunity cost" (I mentioned it in a prior article in this series.) Get an expert. Start here because if you know me at all you know that I don't recommend anyone or anything unless I think they are absolutely STELLAR.  So go visit www.mastermynde.com, owned by my SEO Guru (and really nice guy) Leif Jason. HE is an expert, seriously.

Here's what I know for sure:  A cleanly-designed website with well-worded page names, text and headings goes a long (long) way to helping you in the search engines and making it so that people can find you easily. Especially if people are searching for YOU because your other marketing activities. But that's another article. 

So what are YOU doing about your SEO?  Write a comment here, or call or email me if you think you might need some help with this.

All my best to you and yours,